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In this Wednesday, March 23, 2016, photo, floor projection flowers and a waterfall greet guests at the Marriott Hotel  in Richmond, Va. Hotels are getting more aggressive in their fight to get travelers to book reservations directly with them instead of through online travel agencies such as Expedia and Priceline. When Marriott launched its member-only rates in March, its global marketing officer, Karin Timpone, said the rates were to reward loyalty. “We also want to help dispel the myth that other travel websites offer better rates for our hotels. The simple fact is that you will find the lowest rates across our portfolio when you join Marriott Rewards and book direct,” Timpone said. (AP Photo/Steve Helber)

In this Wednesday, March 23, 2016, photo, floor projection flowers and a waterfall greet guests at the Marriott Hotel in Richmond, Va. Hotels are getting more aggressive in their fight to get travelers to book reservations directly with them instead of through online travel agencies such as Expedia and Priceline. When Marriott launched its member-only rates in March, its global marketing officer, Karin Timpone, said the rates were to reward loyalty. “We also want to help dispel the myth that other travel websites offer better rates for our hotels. The simple fact is that you will find the lowest rates across our portfolio when you join Marriott Rewards and book direct,” Timpone said. (AP Photo/Steve Helber)

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