"Apple always seems to take what others have done and do it even better," said Carolina Milanesi, an analyst with Creative Strategies.
Apple expected to unveil the new $1,000 iPhone, a souped-up 'anniversary' version →
"Cortana might get a little bit more out of it because it gets Cortana out of the PC," she said. "For Cortana to really get to be more important, it needs to be consistently used every day for different tasks."
Alexa, Cortana talk to each other in Amazon-Microsoft deal →