"We're not just video, we're video plus," says McPherson. "We're video plus text and photos and communications products and mail and messenger. That contextualized experience is something we can own."
Like a TV network, Yahoo launches fall programming →
"We're both a TV network and a studio," says McPherson. "We're creating our own original content _ we do have an in-house Yahoo Studios team _ and then we partner with folks like Ben Silverman's Electus and Morgan Spurlock's company and others."