"No one country or entity should own common food names," says Jaime Castaneda, executive director of the new initiative, and trade policy expert at the U.S. Dairy Export Council - who warns that if restrictions are imposed, consumers won't even recognize their favorites foods while producers must foot a massive relabeling bill.
"If this is successful, this would be a significant success for the U.S. dairy industry, certainly South Dakota's industry," said Jaime Castaneda, senior vice president of the National Milk Producers Federation. "So, we are watching it. We are looking at what happens."