Nike also insists that this isn't just a gadget or gizmo for the feet, something techies and sneakerheads will get because of the coolness factor.
Future is now: Nike's next self-lacing shoe hitting shelves →
"Believe in something, even if it means sacrificing everything," says a new NIKE ad that makes waves because of the man speaking the lines: COLIN KAEPERNICK, the former San Francisco quarterback who began a wave of protests among NFL players against police brutality and racial inequality.