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FILE - Southern California guard JuJu Watkins (12) plays against UCLA during the first half of an NCAA college basketball game in the championship of the Big Ten Conference tournament in Indianapolis, Sunday, March 9, 2025. (AP Photo/Michael Conroy, File)

Female athletes surge in NIL deals as Learfield reports a 123% jump in participation

By Maura Carey - Associated Press

FILE - Southern California guard JuJu Watkins (12) plays against UCLA during the first half of an NCAA college basketball game in the championship of the Big Ten Conference tournament in Indianapolis, Sunday, March 9, 2025. (AP Photo/Michael Conroy, File)

Female athletes surge in NIL deals as Learfield reports a 123% jump in participation

By Maura Carey - Associated Press