The Obama campaign announced Thursday that it will soon allow supporters to donate by mobile phone, making it the first campaign ever to do so.
Campaign officials said they will soon begin soliciting text donations from contributors, who will be able to donate $10 to the Obama campaign by texting the word “GIVE” to 62262. The number’s corresponding letters spell out “OBAMA.”
The money would then be charged to the contributor’s phone bill, echoing a fundraising practice long used by charitable organizations.
The Federal Election Commission has said in recent months that it will allow text donations, provided that donors are limited to giving no more than $10 in a single text message. Donors are also barred from giving more than $50 a month to a single campaign or more than $200 over the duration of the campaign.
Presumptive Republican presidential candidate Mitt Romney is expected to follow suit and begin accepting text donations, according to Reuters, which cited a campaign official Thursday. Contributors will likely send their donations to 466488, which spells out “GOMITT.”