The California health exchange launched a campaign Thursday that urges people to give the “gift of health” this holiday season by pledging money to help them get insured under Obamacare.
Covered California is targeting young people with the campaign, because healthy consumers are essential to balancing out risk pools when sicker patients, who can no longer be denied coverage, enter the individual market because of the new health care law.
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The statewide campaign lets parents or other other loved ones give a certificate that pledges money to the person who needs insurance. They can also send an e-card with a personal message and information about coverage options under the Affordable Care Act.
“You can’t make the medical decisions for your adult children, but you can help them get affordable health insurance under Covered California,” said Claire Lipschultz, state policy advocate for the National Council of Jewish Women-California. “Young adults tend to think that nothing will harm them. Moms know you are healthy until you are not. So, be sure your loved ones are covered.”
California, by far the nation’s most populous state, decided to run its own exchange instead of relying on the balky federal exchange website, HealthCare.gov. So far, it has reported robust enrollment compared to other states.