One of the most popular and well-received applications for the iPhone and iPod Touch has been the MLB At Bat application, which offers real-time game updates, video highlights and live audio of games.
Now, the app just got even more killer, as MLB.com announced today that users will also get live video of out-of-market games, thanks to the latest version of the iPhone OS.
That’s right, live baseball games on your phone.
The live games start Thursday with the Cubs-White Sox game from Wrigley and the Cardinals-Tigers cam from St. Louis. Eventually, MLB.com will roll out all out-of-market games for the iPhone. The application costs $9.99, and for now, the live games will be included in that price.
Given the relative slowness of cell phone networks at the moment, the live game streaming probably will work best when you take advantage of the iPhone’s ability to find a Wi-Fi network.
This is great technology, but it seems like the market to watch live sports on the small screen of a mobile phone is somewhat limited. It’s growing—Nielsen reports that 13 million Americans spent an average of 3.5 hours per month watching mobile video. But that’s still one-tenth the number of people who watch video on their computers.
However, there is already an emerging sector of products designed to make the viewing experience more pleasurable, like special glasses.
I’m not an iPhone user so I won’t be able to review this personally, but I am anxious to read how well it works.