"The beautiful thing about online dating is that it introduced a third party as a very acceptable way to meet someone. Over half of the singles population has been online," she said. "But the rise of the whole world of matchmaking is really about people wanting a more personalized, private, confidential way of screening people."
"The sweeping knowledge of matchmaking is intriguing enough that people are like, 'Wow, this is an actual career option,' " she said. "We're actually thinking matchmaking will become year after year an interesting career on par with life coaches."