"If someone goes on my Web site and buys a jar to be sent, it is the wholesale cost of $12.50. I don't charge a shipping fee if the jar is donated. Skincando pays the cost of the shipping," she notes. "I send jars to trusted individuals and then they distribute them accordingly."
Mrs. Popchak bought some balm, which retails for $25 for a 2-ounce jar, and then "asked for more two weeks later because it was the only cream her husband found that worked to calm his sand flea bites," Ms. Damelio says.