The Washington Times - December 11, 2008, 07:01AM

Starbucks is shrugging off its coffee competitors, most notably by ignoring a McDonald’s billboard for espresso within sight of Starbucks’ headquarters in Seattle, the Seattle Post-Intelligencer is reporting.

The billboard reads: “Four bucks Is dumb. Now serving espresso.”


Four bucks is dumb, but it might be the norm if a coffee shortage materializes next year. Then, four bucks for a shot of espresso — perhaps mainlined into an artery — will seem reasonable.

I like coffee and I like my money. I like to buy coffee and keep as much of my money as I can. That’s just me. They call me “cheap.” Yeah, cheap like a fox.