Alex Ovechkin
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The largest privately-owned salon in the country announced that it has signed Ovechkin to a six-month partnership that will include print and radio ads. Ovechkin will also autograph some items for Hair Cuttery customers and could make in-store appearances. \
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“When we learned that Alex is a regular Hair Cuttery client, we knew he would be perfect for our new advertising campaign,” Hair Cuttery founder and CEO Dennis Ratner said in a press release. “Alex certainly has some extra change in his pocket these days, and at Hair Cuttery, all our clients can get a great style and keep a little extra for themselves.”\
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We should probably give a nod to Dan Steinberg of the D.C. Sports Bog across town for breaking the news of Ovechkin’s affection for Hair Cuttery back in January. He also suggest earlier this month that Hair Cuttery should use Ovechkin in his ads. The company mentioned Dan’s blog posts in announcing the deal; no word on whether he’s getting a cut. (pun!)\
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— Tim Lemke\
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