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Articles by Brad Matthews

A pedestrian walks by the newly reopened AMC 34th Street theater on March 5, 2021, in New York. AMC Theatres says it will have 98% of its U.S. movie theaters open on Friday, with more expected to open by March 26. Shares of AMC Entertainment Holdings Inc. are up more than 4% before the market open on Thursday. (Photo by Evan Agostini/Invision/AP)

AMC Theatres to run more ads before movies

AMC Theatres will play more pre-film ads along with trailers for upcoming movies as part of a deal with movie ad company National CineMedia that goes into effect Tuesday.

July 1, 2025