"Start small with big dreams, just like the Carpenters did," Nelson said in a statement. "Even if you live in a small town, you can utilize free counseling from the Massachusetts Small Business Development Center network and leverage technology to connect with customers across the globe."
"To some extent it's theater," said Robert Nelson, a professor of public policy at the University of Maryland who has studied the environmental movement. "It's not necessarily done with the expectation that you're going to win. What you're really seeing here is an attempt on the part of the environmental movement to take the situation as an opportunity to get more members, get more money and without much expectation that they're going to be able to turn things around."