I thought the Romney ground game was bad because the campaign refused to create strong coalitions outside their one issue economy message. I was wrong. It was much worse. Jacksonville, Florida web designer and developer John Ekdahl wrote about the failure of the Romney campaign’s get out the vote effort through Project ORCA, a GOTV internet tool of the campaign.
ORCA turned out to be complete disaster and probably cost Roney thousands of votes in key states if Ekdahl’s experience was similar throughout the country, which it appears to have been: He blogs about it on Ace of Spades HQ:
Project ORCA is a massive undertaking – the Republican Party’s newest, unprecedented and most technologically advanced plan to win the 2012 presidential election.
Pretty much everything in that sentence is false. The “massive undertaking” is true, however. It would take a lot of planning, training and coordination to be done successfully (oh, we’ll get to that in a second). This wasn’t really the GOP’s effort, it was Team Romney’s. And perhaps “unprecedented” would fit if we’re discussing failure.
The entire purpose of this project was to digitize the decades-old practice of strike lists. The old way was to sit with your paper and mark off people that have voted and every hour or so, someone from the campaign would come get your list and take it back to local headquarters. Then, they’d begin contacting people that hadn’t voted yet and encourage them to head to the polls. It’s worked for years.
From the very start there were warning signs. After signing up, you were invited to take part in nightly conference calls. The calls were more of the slick marketing speech type than helpful training sessions. There was a lot of “rah-rahs” and lofty talk about how this would change the ballgame.
Working primarily as a web developer, I had some serious questions. Things like “Has this been stress tested?”, “Is there redundancy in place?” and “What steps have been taken to combat a coordinated DDOS attack or the like?”, among others. These types of questions were brushed aside (truth be told, they never took one of my questions). They assured us that the system had been relentlessly tested and would be a tremendous success.
On one of the last conference calls (I believe it was on Saturday night), they told us that our packets would be arriving shortly. Now, there seemed to be a fair amount of confusion about what they meant by “packet”. Some people on Twitter were wondering if that meant a packet in the mail or a pdf or what. Finally, my packet arrived at 4PM on Monday afternoon as an emailed 60 page pdf. Nothing came in the mail. Because I was out most of the day, I only got around to seeing it at around 10PM Monday night. So, I sat down and cursed as I would have to print out 60+ pages of instructions and voter rolls on my home printer. Naturally, for reasons I can’t begin to comprehend, my printer would not print in black and white with an empty magenta cartridge (No HP, I will never buy another one of your products ever again). So, at this point I became panicked. I was expected to be at the polls at 6:45AM and nothing was open. I was thankfully able to find a Kinko’s open until 11PM that was able to print it out and bind it for me, but this is not something I should have had to do. They expected 75-80 year old veteran volunteers to print out 60+ pages on their home computers? The night before election day? From what I hear, other people had similar experiences. In fact, many volunteers never received their packets at all.