"People just want to experience things they can't experience elsewhere," said Genghis Cohen, owner of Machine Guns Vegas. "There's not an action movie in the past 30 years without a machine gun."
Gun tourism explodes in popularity as visitors flock to U.S. ranges →
"People have a fascination with guns," said Cohen, who is from New Zealand and estimates about 90 percent of his customers are tourists. "They see guns as a big part of American culture, and they want to experience American culture."