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Topic - Jake Burton Carpenter

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FILE - Japan's Reira Iwabuchi competes during the women's snowboarding slopestyle finals at the 2026 Winter Olympics, in Livigno, Italy, Feb. 18, 2026. (AP Photo/Lindsey Wasson, File)

Burton Snowboards tabs Denny Bruce, who once was a regional brand manager, to be its CEO

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Associated Press

A wooden sign honoring snowboard pioneer Jake Burton Carpenter sits at the entranceway to a parking lot at Stowe Mountain Resort on Friday, Nov. 22, 2019, in Stowe, Vt. Snowboarders turned out to take turns down the mountain on opening day in honor of the founder of Burton Snowboards. Carpenter brought the snowboard to the masses and helped turn the sport into a billion-dollar business. (AP Photo/Lisa Rathke)

Snowboarders honor late visionary Jake Burton Carpenter

By LISA RATHKE - Associated Press

In this March 8, 2002, file photo, Jake Burton Carpenter, owner of Burton Snowboards, shows an early model, right, and one of the newer snowboards, left, in his office in Burlington, Vt. Carpenter, the innovator who brought the snowboard to the masses and helped turn the sport into a billion-dollar business, has died after a recurring bout with cancer. He was 65.Officials from the company he founded, Burton Snowboards, told The Associated Press of his death Thursday, Nov. 21, 2019. (AP Photo/Alden Pellett, File) **FILE**

Snowboarding visionary Jake Burton Carpenter dies at 65

By Eddie Pells - Associated Press