"It's tempting to sort of pile onto the one new thing and sort of put all your eggs in one basket," Rospars said. "But I think in the history of campaigns, big bets like that don't tend to pay off. It's actually about integrating everything."
Obama 2012 campaign to go beyond email, text →
"In the end," Rospars said, "all the digital stuff is in service of the offline reality of knocking on doors, making phone calls and ultimately persuading voters and turning them out."