"Titanic" director James Cameron told Indiewire in August 2018: "I'm hoping we'll start getting 'Avenger' fatigue here pretty soon.
"We tried to find something that was less well understood and was a major lever that could effect change," Mr. Cameron said. "Food is a good one. It's probably the second-biggest one. Well ahead is transportation. We all drive around in our Teslas and our Priuses and think we are doing a great job, but really we're all assuaging our liberal guilt. The real solution is: change the way you live."