"I don't consider myself a consumer advocate," Horowitz told the Los Angeles Times in 1988. "If you're on television you have to really be broadcasting in the public interest ... but you also have to be objective ... I do a lot of stories where the consumer's wrong - where they're trying to rip off companies, too."
"I think the state will tell you they were not after bookstores, they were not after retailers. But that's not the law they wrote," said David Horowitz, executive director of Media Coalition, a First Amendment advocacy organization.