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"Health is a long-term growth factor for us, and we have been doubling our efforts to make sure that we can address all the issues that we're seeing on the service," he said. "A big focus for us over the past year has been to proactively identify content on Twitter that would violate our rules, so that we don't require a report."

Twitter reports strong user growth →

"People love this," said CEO Jack Dorsey, on an earnings call. "They love this more than the production Twitter app."

Twitter profit rises as Trump demands 'fairer' social media →